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Who Serves the World's Best Chocolate Chip Cookie?
Nestlé® Toll House® Café by Chip, a premiere dessert café, announces the opening of its newest franchised café in ABC Dbayeh located in Beirut, Lebanon
(Dallas, TX - January 26, 2010) - Nestlé® Toll House® Café by Chip, a premiere dessert café, announces the opening of its newest franchised café in ABC Dbayeh located in Beirut, Lebanon. This opening marks the first international café opening in the Middle East.
The prospect of the world's favorite chocolate chip cookie and Nestlé® desserts served up with a little home-baked ambiance has a history of putting customers in a bit of a cookie frenzy. Located in ABC Dbayeh, the new cafe opened for service on January 14th, 2010 inaugurated by H.E Mr. Fady Abboud Minister of Tourism along with MP Mr. Fadi Habr, Past MP Mr. Faisal Al Sayegh, Mr. Ziad Dalal CEO Crest Foods Inc, Mr. Firas Fattouhi General Manager EFFENBEE SARL, Mr. Fadi Saab Chairman Tourism Committee ICC and a number of distinguished personalities from the hospitality and tourism sector in addition to the representatives of the major media in Lebanon.
From the menu, guests indulged themselves in the definitive taste of famous Nestlé® Toll House® cookies, incredible cookie cakes, mouth-watering brownies and made-to-order gelato sandwiches. Gelato dessert creations, gourmet sandwiches, soups and salads, as well as Nestlé® specialty dessert coffees, and an array of beverages accompany the simple fare done well. The new location is operated by EFFENBEE SARL, Master Developer for Lebanon.
Lebanon has always been and will remain the center of excellence in the F&B industry across the Middle East. Many local Franchises have been launched from Lebanon to the Middle East; this is why we truly believe in the potential of this country especially with the Lebanese clientele that we consider are the best in class in terms of social stature and taste profile. We have a promise to develop at least 10 outlets in Lebanon to be able to reach to most of our clientele across Lebanon said Firas Fattouhi, General Manager EFFEENBEE SARL.
"We are excited about our relationship with EFFENBEE and the development of the Lebanese Market as we expand our Café's into the Middle East Region. We look forward to welcoming our guests for breakfast, lunch and dinner treats, building brand awareness and strengthening our bond with the community," says Ziad Dalal, CEO of Crest Foods, Inc and Franchisor of Nestlé® Toll House ®Café by Chip.
Over 100 USA locations in 24 states and Puerto Rico are franchisee-owned. Dalal said Nestlé® Toll House® Café by Chip has done well focusing on premium Nestlé® branded desserts, such as the freshly baked Nestlé® Toll House® chocolate chip cookie cake among other freshly baked desserts, confectionary coffee and ice cream in a luxurious setting.
About Nestlé Toll House Café by Chip
Nestlé® Toll House® Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy's/Dreyer's Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé® Toll House® Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.
