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Nestle Toll House Café by Chip Signs Master Franchise Agreement for Qatar
Nestlé Toll House Café, a premiere dessert café and bakery, announced today that the Ali Bin Ali Group, a privately owned company with a heritage back to 1945, has been awarded a Master Development Agreement to establish a minimum of 14 cafés in Qatar.
(Dallas, TX - December 6, 2010) - Nestlé Toll House Café, a premiere dessert café and bakery, announced today that the Ali Bin Ali Group, a privately owned company with a heritage back to 1945, has been awarded a Master Development Agreement to establish a minimum of 14 cafés in Qatar. The franchise system is currently operating in the United States and Lebanon.
"Diversification into other economically sound markets is an important part of our growth and competitive strategy. The Middle East's growing demand for this Café experience and the familiarization with the Nestlé brand makes it an incredible business opportunity and the ideal place to introduce our brand," says Ziad Dalal, CEO of Crest Foods, Inc., dba Nestlé Toll House Café by Chip. "Nestlé Toll House Café's unique business model is attracting the attention of Exclusive Master Developers in the region, and we feel the time is right to enter Qatar and are pleased to have the Ali Bin Ali Group developing the country. The concept has proven its appeal, with a broad customer base and successful sites that range for the smallest towns to major metropolitan areas."
Ali Bin Ali began with a vision to provide quality international products and services to the people of Qatar. Today the group is one of the largest retail and distribution companies in the country. "We are proud to have a long-standing reputation for building successful partnerships with the world's leading brand and are looking forward to development of the Nestle Toll House Café brand," states Nabile Chamas, a representative of the Ali Bin Ali Group.
Nestle Toll House Café by Chip developed a high quality and branded restaurant concept that is now being replicated in International markets through ambitious Master Licensees. In January 2010, the company established its first franchised unit outside the US in Beirut Lebanon. Guests are enjoying the bakery and dessert bars at the second international location in Saida, Lebanon. Guest will soon be enjoying this rapidly growing dessert concept in Canada, UAE, Jordan, Kuwait, Qatar and the Kingdom of Saudi Arabia.
"To keep the brand fresh and competitive, Nestlé Toll House Café by Chip offers Master Licensees a variety of café models, including street café, inline shopping center locations and kiosk retail environments," adds Dalal. The first Qatar cafe opening is slated for mid 2011. The following countries are currently available for Exclusive Master Development Partners: Bahrain, Oman, and Yemen.
Nestlé Toll House Café is expanding its international presence by offering franchise opportunities to Master Licensees and Area Developers with the right combination of high standards, dedication to quality and service, operational expertise and the financial resources necessary to fulfill development obligations. Interested individuals are encouraged to contact Julianne Chism at 214.281.8070 or at jchism@nestlecafe.com to discuss expansion plans and possible mutual beneficial opportunities in the remaining Middle East countries.
About Nestlé Toll House Café by Chip
Nestlé® Toll House® Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy's/Dreyer's Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé® Toll House® Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.
