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Nestle Toll House Café by Chip Signs Franchise Agreement for a New Location in West Oaks Mall, Houston TX
Nestle Toll House Café by Chip, a premiere bakery and dessert bar, has signed a Franchise Agreement with Mohsen Hajifathal, of Ansub, Inc, to open a location in West Oaks Mall, Houston, TX.
(Dallas, TX - December 1, 2010) - Nestle Toll House Café by Chip, a premiere bakery and dessert bar, has signed a Franchise Agreement with Mohsen Hajifathal, of Ansub, Inc, to open a location in West Oaks Mall, Houston, TX.
Ziad Dalal, Founder & CEO of Crest Foods, inc, Franchisor of Nestle Toll House Café by Chip, has positioned his company for aggressive growth in the Houston, TX region. "We are excited about our partnership with Mohsen Hajifathal and the development of the Nestle Toll House Café by Chip brand in West Oaks Mall," Dalal said.
Dessert lovers are invited to discover a world of flavors; indulge in the sweet aroma of chocolate and subtle tones of fresh-baked confections infused with the rich smell of premium dessert coffees at Nestlé® Toll House Café by Chip Bakery and Dessert Bar. Guests are invited to indulge their unique dessert cravings in the definitive taste of famous Nestlé® Toll House® cookies, personalized cookie cakes, mouth-watering brownies and made-to-order ice cream sandwiches. A selection of sandwiches, salads, Nescafé® dessert coffees and smoothies accompany the simple fare done well. Customers can place orders online for cookies and cookie cakes wrapped and ready for giving by visiting www.nestlecafe.com.
"For us, dessert created with a passion for life and endless imagination is more than a sweet temptation. It's a state of mind, an intriguing place, an experience that can take you on a journey," says Valerie Shropshire Director of Marketing for Crest Foods, Inc. Franchisor of Nestlé® Toll House® Café by Chip. "So if you are looking for a dessert, gift, or new career and you want it to be luscious, Nestlé® Toll House® Café by Chip is for you."
Starting with one location in 2000, Nestle Toll House Café by Chip currently has 93 locations in 24 US States and two new International locations in Lebanon. Five cafes opened in the two months with five more slated to open before the mid-2010. The brand has been named number one in category by Entrepreneur magazine for both 2009 and 2010. Shropshire said Nestlé® Toll House® Café by Chip has done well focusing on high-quality Nestlé® branded desserts, such as the Toll House® chocolate chip cookie cake and continually innovating to provide an exceptional guest experience.
"This agreement allows us to strategically expand the brand in Houston, TX," says Mr. Dalal. "Our goal is to position ourselves as the dessert destination in the Fast Casual industry through our dedication to exceptional guest experience and our relentless commitment our product.
About Nestlé Toll House Café by Chip
Nestlé® Toll House® Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy's/Dreyer's Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé® Toll House® Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.
