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Nestle Toll House Café by Chip Signs Master Franchise Agreement for Kuwait, UAE and Jordan
Nestle Toll House Café by Chip, a premiere bakery and dessert bar, has signed a Master Franchise Agreement with Royal Food Services Company to develop the countries of Kuwait, UAE and Jordan.
(Dallas, TX - December 7, 2010) - Nestle Toll House Café by Chip, a premiere bakery and dessert bar, has signed a Master Franchise Agreement with Royal Food Services Company to develop the countries of Kuwait, UAE and Jordan. The agreement awards Royal Food Services Company the privilege to open and develop a minimum of 48 cafes throughout the three countries.
Ziad Dalal, Founder & CEO of Crest Foods, Franchisor of Nestle Toll House Café by Chip, has positioned the company for explosive growth in the Middle East. "We are excited about our partnership with Royal Food Services Company and the development of the Nestle Toll House Café by Chip brand throughout the region," Dalal said.
Alissar Elbaba Lugg, of Royal Food Services Company is looking forward to working with Nestle Toll House Café by Chip, especially Ziad Dalal and the entire management team. Royal Food Services Company is an integrated food services solution provider. The company's areas of operation encompass restaurant management, franchises, food imports, food preparation and catering. "The company intends on bringing premium food franchises to the Middle East. With the first franchise outlet set to open its door in the second quarter of 2011, Royal Food Services Company plans to open over 20 outlets during the next 5 years," says Ms. Lugg.
Dessert lovers are invited to discover a world of flavors; indulge in the sweet aroma of chocolate and subtle tones of fresh-baked confections infused with the rich smell of premium dessert coffees at Nestlé® Toll House Café by Chip Bakery and Dessert Bar. Guests are invited to indulge their unique dessert cravings in the definitive taste of famous Nestlé® Toll House® cookies, personalized cookie cakes, mouth-watering brownies and made-to-order ice cream sandwiches. A selection of sandwiches, salads, Nescafé® dessert coffees and smoothies accompany the simple fare done well. Customers can place orders online for cookies and cookie cakes wrapped and ready for giving by visiting www.nestlecafe.com.
"For us, dessert created with a passion for life and endless imagination is more than a sweet temptation. It's a state of mind, an intriguing place, an experience that can take you on a journey," says Valerie Shropshire Director of Marketing for Crest Foods, Inc. Franchisor of Nestlé® Toll House® Café by Chip. "So if you are looking for a dessert, gift, or new career and you want it to be luscious, Nestlé® Toll House® Café by Chip is for you."
Starting with one location in 2000, Nestle Toll House Café by Chip currently has 93 locations in 24 US States and two new International locations in Lebanon. Five cafes opened in the two months with five more slated to open before the mid-2010. The brand has been named number one in category by Entrepreneur magazine for both 2009 and 2010. Shropshire said Nestlé® Toll House® Café by Chip has done well focusing on high-quality Nestlé® branded desserts, such as the Toll House® chocolate chip cookie cake and continually innovating to provide an exceptional guest experience.
"This agreement allows us to strategically expand the brand in Middle East," says Mr. Dalal. "Our goal is to have a minimum of 48 Nestle Toll House Café by Chip locations in the countries of Kuwait, UAE and Jordan within the next 10 years, and position ourselves as the dessert destination in the Fast Casual industry through our dedication to exceptional guest experience and our relentless commitment our product."
About Nestlé Toll House Café by Chip
Nestlé® Toll House® Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy's/Dreyer's Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé® Toll House® Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.
