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Nestle Toll House Café by Chip Signs Master Franchise Agreement for the Kingdom of Saudi Arabia
Nestle Toll House Café by Chip, a premiere bakery and dessert bar, has signed a Master Franchise Agreement with Emad Al Aboud Group to develop the Kingdom of Saudi Arabia.
(Dallas, TX - December 8, 2010) - Nestle Toll House Café by Chip, a premiere bakery and dessert bar, has signed a Master Franchise Agreement with Emad Al Aboud Group to develop the Kingdom of Saudi Arabia. The agreement awards the Emad Al Aboud Group the privilege to open and develop a minimum of 47 cafes throughout the country.
Ziad Dalal, Founder & CEO of Crest Foods, Franchisor of Nestle Toll House Café by Chip, has positioned the company for explosive growth in the Middle East. "We are excited about our partnership with Royal Food Services Company and the development of the Nestle Toll House Café by Chip brand throughout the region," Dalal said.
Emad Al Aboud Group, a leading Saudi establishment, specializes in the field of amusement parks, attractions and indoor and outdoor restaurants since 1985. The group is also the Master Developer for Chuck E. Cheese restaurants in the region. "We have many potential sites for our flagship location already," says Mohamed Aziz, General Manager for the Group. "The first two locations are planned for key shopping destinations in the region and development of cafes will be followed up with placement in airports, hospitals, and clubs," continues Aziz.
Dessert lovers are invited to discover a world of flavors; indulge in the sweet aroma of chocolate and subtle tones of fresh-baked confections infused with the rich smell of premium dessert coffees at Nestlé® Toll House Café by Chip Bakery and Dessert Bar. Guests are invited to indulge their unique dessert cravings in the definitive taste of famous Nestlé® Toll House® cookies, personalized cookie cakes, mouth-watering brownies and made-to-order ice cream sandwiches. A selection of sandwiches, salads, Nescafé® dessert coffees and smoothies accompany the simple fare done well. Customers can place orders online for cookies and cookie cakes wrapped and ready for giving by visiting www.nestlecafe.com.
"For us, dessert created with a passion for life and endless imagination is more than a sweet temptation. It's a state of mind, an intriguing place, an experience that can take you on a journey," says Valerie Shropshire Director of Marketing for Crest Foods, Inc. Franchisor of Nestlé® Toll House® Café by Chip. "So if you are looking for a dessert, gift, or new career and you want it to be luscious, Nestlé® Toll House® Café by Chip is for you."
Starting with one location in 2000, Nestle Toll House Café by Chip currently has 93 locations in 24 US States and two new International locations in Lebanon. Five cafes opened in the two months with five more slated to open before the mid-2010. The brand has been named number one in category by Entrepreneur magazine for both 2009 and 2010. Shropshire said Nestlé® Toll House® Café by Chip has done well focusing on high-quality Nestlé® branded desserts, such as the Toll House® chocolate chip cookie cake and continually innovating to provide an exceptional guest experience.
"This agreement allows us to strategically expand the brand in the Middle East," says Mr. Dalal. "Our goal is to have a minimum of 47 Nestle Toll House Café by Chip locations in the next 10 years, and position ourselves as dessert destination in the Fast Casual industry through our dedication to exceptional guest experience and our relentless commitment our product."
About Nestlé Toll House Café by Chip
Nestlé® Toll House® Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy's/Dreyer's Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé® Toll House® Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.
