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Choc this Way to Fresh-Baked Confections
Dessert lovers can discover a world of flavors; indulge in the sweet aroma of chocolate and subtle tones fresh-baked confections infused with the rich smell of premium dessert coffees at the Nestlé® Toll House Café by Chip Bakery and Dessert Bar's new location in the Rio Grande Premium Outlet of Mercedes, Texas.
(Mercedes, TX - May 5, 2010) - You always considered yourself a chocolate chip cookie kind of person - until the death by chocolate Triple Chocolate Chip cookie swept you off your feet. And a delicately caramel drizzled turtle brownie sent you straight to sensory heaven.
Starting Thursday, May 6th and just in time for Mother's Day, dessert lovers can discover a world of flavors; indulge in the sweet aroma of chocolate and subtle tones fresh-baked confections infused with the rich smell of premium dessert coffees at the Nestlé® Toll House Café by Chip Bakery and Dessert Bar's new location in the Rio Grande Premium Outlet of Mercedes, Texas. Sample the legendary Nestlé® Toll House® recipe cookie cake and explore the endless possibilities and gift opportunities it has to offer.
Guests are invited to indulge their unique dessert cravings in the definitive taste of famous Nestlé® Toll House® cookies, personalized cookie cakes, mouth-watering brownies and made-to-order ice cream sandwiches. A selection of Nescafé® dessert coffees, smoothies and Nestlé® Pure Life Water accompany the simple fare done well. Customers can place orders online for cookies and cookie cakes wrapped and ready for giving by visiting www.nestlecafe.com.
"For us, dessert created with a passion for life and endless imagination is more than a sweet temptation. It's a state of mind, an intriguing place, an experience that can take you on a journey," says Valerie Shropshire Director of Marketing for Crest Foods, Inc. Franchisor of Nestlé® Toll House® Café by Chip. "So if you are looking for a dessert, gift, or new career and you want it to be luscious, Nestlé® Toll House® Café by Chip is for you."
All 95 national locations in 24 states are franchisee-owned along with our new International location in Lebanon. Three cafes opened in the two months with three more slated to open before the mid-2010. Shropshire said Nestlé® Toll House® Café by Chip has done well focusing on high-quality Nestlé® branded desserts, such as the Toll House® chocolate chip cookie cake, and by staying away from the heavy discounting offered by many of its quick-serve competitors.
"I believe in Nestlé® Toll House® Café by Chip and Rio Grande Premium Outlet. Together they are a recipe for success," says Vipco Cookies, LLC Franchisee. "Experience gained from past and present businesses serve as a platform for this new adventure. I look forward to being a part of the Mercedes community and sharing timeless desserts with our guests."
Be one of the thousands dashing to the opening celebration of the newest Nestlé® Toll House® Café by Chip on May 6th to get your favorite cookie fix. Learn why the bakery and dessert bar is sharing 1000 Smiles with guests during the soft opening on Saturday, May 8th beginning at 10:00 a.m.
About Nestlé Toll House Café by Chip
Nestlé® Toll House® Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy's/Dreyer's Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé® Toll House® Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.
