News
First Nestle Toll House Café by Chip UAE Café Opened on June 17 and Marks the First of Its Kind for the QSR Concept
Nestlé® Toll House® Café by Chip, a premiere bakery and dessert bar, announces the debut of a first-of-its-kind restaurant on June 17th when it opened the doors of the first UAE restaurant in Dubai Festival City.
(Dallas, TX - June 27, 2011) - Nestlé® Toll House® Café by Chip, a premiere bakery and dessert bar, announces the debut of a first-of-its-kind restaurant on June 17th when it opened the doors of the first UAE restaurant in Dubai Festival City. This is the first café opening for Royal Food Services Company, the Master Developer of this location, who is slated to establish a presence in the countries of Kuwait, UAE and Jordan with a minimum of 48 cafes throughout the three countries.
Nestlé® Toll House® Café by Chip celebrated the landmark opening with free cookies, dessert tastings, contests and more for all shoppers visiting the mall. Crowds flocked around the spacious restaurant entrance waiting for samples of fresh-baked desserts. A similar scene occurred throughout the opening week.
"We are very happy about our partnership with Crest Foods, Inc., and the new dessert experience our first café in Dubai offers to customers. Our development plan for Dubai, Kuwait and Jordan is very aggressive and will position the brand in the marketplace for years to come," says Sulaiman Al Wazzan, Chairman of Royal Food Services, franchisee of Nestlé® Toll House® Café by Chip.
The new lifestyle café in Dubai Festival City, the first of its kind for the Richardson, TX based chain, is well suited for tourists and residential customers in Dubai. This café profile allows the brand to customize the dessert experience based on the style of the shopping mall and the geographical location.
this new café design which enables us to further meet our guests needs. Dubai is the ideal market to introduce this new design internationally and Royal Food Services is the perfect developer to continue to expand the concept in the region
For those dining in, dThe open floor plan offers several seating options available including café-style chairs and tables along with soft seating conversation zones. A sophisticated yet relaxing dining atmosphere emerges from the use wood, metal and rich color tones presented in a modern, elegant roomscape.
"For us, dessert created with a passion for life and endless imagination is more than a sweet temptation. It's a state of mind, an intriguing place, an experience that can take you on a journey," says Dalal. "So if you are looking for a dessert, gift, or new career and you want it to be luscious, Nestlé® Toll House® Café by Chip is for you."
Starting with one location in 2000, Nestlé® Toll House® Café by Chip currently has 93 locations in 24 US States and three new International locations in the Middle East. The brand has been named number one in category by Entrepreneur magazine for both 2009 and 2010. Nestlé® Toll House® Café by Chip has done well focusing on high-quality Nestlé® branded desserts, such as the Toll House® chocolate chip cookie cake and continually innovating to provide an exceptional guest experience
About Nestlé Toll House Café by Chip
Nestlé® Toll House® Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy's/Dreyer's Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé® Toll House® Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.
