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When Howard and Alisa Taylor opened their third Nestlé® Toll House® Café by Chip Bakery and Dessert Bar last year, they did it with the confidence new jobs could be created in Michigan's depressed economy.
(Saginaw MI - May 10, 2010) - When Howard and Alisa Taylor opened their third Nestlé® Toll House® Café by Chip Bakery and Dessert Bar last year, they did it with the confidence new jobs could be created in Michigan's depressed economy. The New Hudson couple is proving once again there is an entrepreneurial silver lining in today's economy as they open their fourth franchised location on Thursday, May 6th in Saginaw's Fashion Square Mall.
According to a study by the Ewing Marion Kauffman Foundation, challenging times spark a rebirth of entrepreneurial capitalism, leading to the creation of much-needed new jobs. Workers of all ages are starting to think about (or have already started to explore) new job opportunities as evidenced in a Workplace Insights Survey from Adecco Group North America conducted in March.
"There is no better time to get out there and do something you love. For us, dessert created with a passion for life and endless imagination is more than a sweet temptation. It's a state of mind, an intriguing place, and experience that can take you on a journey," says Valerie Shropshire Director of Marketing for Crest Foods, Inc. Franchisor of Nestlé® Toll House® Café by Chip. "So if you are looking for a dessert, gift, or even a new career and you want it to be luscious, Nestlé® Toll House® Café by Chip is for you."
Just in time for Mother's Day, Fashion Square Mall shoppers are invited to explore their unique cookie cravings and discover a world of flavors. Beautifully composed confections like caramel drizzled turtle brownies, Edy's premium ice cream sandwiches and Nescafe premium dessert coffees are turned out along side comfort classics like chocolate chip cookies and cupcakes. Sample the legendary Nestlé® Toll House® recipe cookie cake and explore the endless gifting possibilities and excitement has to offer. Customers can place orders online for cookies and cookie cakes wrapped and ready for giving by visiting www.nestlecafe.com.
"We can't wait to meet our new friends and neighbors, share new craves and timeless favorites, and invite them to take a stroll down memory lane," explains Howard Taylor. "The high-quality Nestlé® branded desserts just like grandma used to make give the bakery and dessert bar its unique appeal. It's a fun and lively place to work. The cookies taste exactly - exactly - the way fresh-baked cookies should taste. Made fresh daily, these treats are an indulgence we can afford to give into again and again."
Be one of the many dashing to the opening day of the newest Nestlé® Toll House® Café by Chip on May 6th to get your favorite cookie fix.
About Nestlé Toll House Café by Chip
Nestlé® Toll House® Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy's/Dreyer's Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé® Toll House® Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.
