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A Chocolate Chip off the Old Block
Nestlé® Toll House® Café by Chip Franchisee Brings the World’s Most Recognized Cookie to Allen, TX
(Dallas, TX – February 26, 2010) Nestlé® Toll House® Café by Chip, a premiere dessert café, announces the opening of its newest franchised café at Watters Creek at Montgomery Farm in Allen, TX. This opening marks the sixth franchised café in the Dallas Metroplex.
The prospect of the world’s favorite chocolate chip cookie and Nestlé® desserts served up with a little home-baked ambiance has a history of putting customers in a bit of a cookie frenzy. Located in Watters Creek, a unique, resort-style shopping center, the new cafe opened for business on February 23rd and had an extraordinary pre-opening weekend as customers sampled a taste of the “Very Best” cookies the café offers. From the menu, guests are tempted to indulge themselves in the definitive taste of famous Nestlé® Toll House® cookies, incredible cookie cakes, mouth-watering brownies and made-to-order ice cream sandwiches. Dreyer’s Grand® Ice Cream, Nescafé® dessert coffees, and Nestlé® Pure Life Water accompany the simple fare done well. Customers can place orders online for cookies and cookie cakes by visiting www.nestlecafe.com.
Could it have been the indulgent turtle brownie or the classic Toll House® chocolate chip cookie that won the heart of the Watters Creek location Franchisee, Faisal Khan? Whatever the temptation, it was love at first bite. “It is a great opportunity for me to expand into multiple stores with this successful concept. The support team is very professional and helpful to us. Our decision to be a Franchisee with this concept is one of the best decisions we’ve ever made,“ explains Khan. Faisal Khan and his wife Beenish are seasoned multi-unit Subway franchisees.
On Saturday, February 27th during the location’s Grand Opening weekend, the café will share “1000 smiles” with customers who visit the location. The team will distribute 1000 FREE mini chocolate cookies to guests from noon until closing. These two-bite temptations are impossible to nibble without a big smile on your face.
“We are excited about establishing a relationship with the Allen community and are proud to have the Khans as a part of our Franchise family. We look forward to welcoming our neighbors for breakfast, lunch and dinner treats, providing an unforgettable dessert experience, and becoming an important part of the Allen community,” says Valerie Shropshire, Director of Marketing for Crest Foods, Inc and Franchisor of Nestlé® Toll House® Café by Chip.
All 95 national locations in 24 states and Puerto Rico are franchisee-owned along with our new International location in Lebanon. Three cafes have opened in the last month with six more slated to open before the mid-2010. Shropshire said Nestlé® Toll House® Café by Chip has done well focusing on high-quality Nestlé® branded desserts, such as the Toll House® chocolate chip cookie cake, and by staying away from the heavy discounting offered by many of its quick-serve competitors.
Will you be one of the thousands dashing to the grand opening celebration of the newest Nestlé® Toll House® Café by Chip on February 26th-28th to get your favorite cookie fix?
About Nestlé Toll House Café by Chip
Nestlé Toll House Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Puerto Rico, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy’s/Dreyer’s Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestle Toll House Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.
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