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CONTACT:
Valerie Shropshire
Nestlé® Toll House® Café by Chip
214.281.8073

 
How Sweet It Is
Nestlé® Toll House® Café by Chip Shares 1000 Smiles with a FREE Cookie Giveaway this Saturday
 
(Dallas, TX – February 26, 2010) Nestlé® Toll House® Café by Chip, a premiere dessert café, will be sharing 1000 Free mini cookies at its new location in Watters Creek at Montgomery Farm in Allen, TX. The café is celebrating its Grand Opening from February 26th through the 28th.
 
On Saturday, February 27th, Nestlé® Toll House® Café by Chip will share “1000 smiles” with customers visiting the location. The team will distribute 1000 FREE mini chocolate chip cookies to guests from noon until closing. These two-bite temptations are simply impossible to nibble without a big smile on appearing on your face. 
 
What began with the Toll House® chocolate chip cookie has grown into a favorite dessert spot of guests from 1 to 92 years-old. Why does this cookie captivate consumers so much? “Glimpsed on a busy street or nibbling and sharing, Nestlé® Toll House® cookies make hearts beat faster, bring back a flood of memories and dare our guests to explore the possibilities our dessert cafes have to offer,” says Valerie Shropshire, Director of Marketing for Crest Foods, Inc and Franchisor of Nestlé® Toll House® Café by Chip.
 
The prospect of the world’s favorite chocolate chip cookie and Nestlé® desserts served up with a little home-baked ambiance has a history of putting customers in a bit of a cookie frenzy.   From the menu, guests are tempted to indulge themselves in the definitive taste of famous Nestlé® Toll House® cookies, incredible cookie cakes, mouth-watering brownies and made-to-order ice cream sandwiches.   Dreyer’s Grand® Ice Cream, Nescafé® dessert coffees, and Nestlé® Pure Life Water accompany the simple fare done well. Customers can place orders online for cookies and cookie cakes by visiting www.nestlecafe.com.
 
“We think dessert should be exciting,” continues Shropshire, “whether making someone’s day with an unexpected gift or just escaping for a little quiet-me-time. Come share the excitement as we welcome you with 1000 smiles this Saturday.”
 
About Nestlé Toll House Café by Chip
Nestlé Toll House Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Puerto Rico, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy’s/Dreyer’s Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestle Toll House Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.

 

   
 
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