Nestlé® Toll House® Café by Chip Announces the Grand Opening of Its 21st Café in California   (Dallas, TX – July 23, 2009) Nestlé® Toll House® Café by Chip, a premiere dessert café, announces the opening of its newest franchised café in the Victor Valley Mall in Victorville, California. The café opened today and is the 21st café opening in California.   “Californians have embraced the dessert café and continue to show their love for Nestlé® Toll House® cookies, cookie cakes, brownies and Nescafé® gourmet coffee drinks. We’ve seen incredible growth and success in this region,” says Scott McIntosh, Vice President of Franchise Development for Crest Foods, Inc., and Franchisor of Nestlé® Toll House® Café by Chip.   Johnson Lee, franchisee of the new location, is no stranger to franchising. Currently involved with Wetzel’s Pretzels and Ben & Jerry’s concepts, he is excited about the addition of Nestlé® Toll House® Café by Chip to his business portfolio and is looking forward to serving the decadent cookies and desserts that make the Nestlé®Toll House® Café by Chip concept a success.   “We are flattered about the eager anticipation of our opening by the visitors to the Mall as well as the community at large.  We look forward to being part of the fabric of the high desert community and not being just a business, but also -- more importantly -- a responsible corporate citizen,” explains Johnson Lee.   Making life a little sweeter across the US, Crest Foods, Inc. has new franchise locations opening in Westfield Citrus Town Center -Tampa, FL,  The Galveston Strand – Galveston, TX, Westfield Valley Fair - San Jose, CA, Tippecanoe Mall – Lafayette, IN, and Town Square Las Vegas in Las Vegas, NV. The company has franchised cafes in 24 states and Puerto Rico.    Nestlé® Toll House® Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of “The Very Best” Nestlé® brands.

Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently has over 100 cafes open in the United States and Puerto Rico. Bringing classic and familiar desserts and coffee to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy’s/Dreyer’s Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestle Toll House Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States and on the International front. Nestlé® Toll House® Café has been recognized by Entrepreneur magazine as #1 in Category in the 2009 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com. # # #